Nyle - Cover Letter - Creative Director of Video lyrics

Greetings, I hope this letter finds you well. My name is Nyle Emerson, and I am contacting you to express my interest in joining the Genius team as your Creative Director of Video. I've been a fan of the site since the birth of Rap Genius and feel my background in digital content creation and music business will make me a unique a**et. I'm currently a full-time producer at Eater ( Vox Media), where I work as Lead Director of The Meat Show. My role includes shooting, editing, animating GFX, and managing a team of freelancers while on the road. Most recently this position led me to Japan to produce a series on the “Farm to Table” journey of Wagyu beef.” At Eater I also host Forklore, our animated series on food history; which exemplifies my comfort both in front of and behind the lens. I'm even featured on Genius for my 2009 my cover of Lil Wayne's Let the Beat Build. In 2011, I self-produced an 8 part series with Creative Control, and in 2012 I produced a Visual Mixtape series, in which I embarked on a journey from NYC to Austin. Most recently my song Chicken Leg was featured on FX's show You're the Worst. In addition, my cumulative experience as founding partner in 8th&Nyle, a small production company in Austin, TX, has given me relevant experience for managing creatives. I have also been able to apply my experience establishing the production team for NewRow (formerly Watchitoo) a live-streaming startup based in New York City. As the Creative Director of Genius, our first year goal will be to steadily grow Genius' audiences on Youtube and Facebook Video, creating room for new strategic brand partnerships. We will increase production to 3-4 videos daily, and grow the team to 12-15 with a focus on GFX artists and animators. Content creation will focus primarily on host-driven series that spotlight rising artists, as well intimate interviews with today's hottest artists. Secondly, we will focus on upgrading the production value of the current freestyle and live performance series, as well as Facebook Live. Lastly, as a long-term goal we will focus on creating a library of evergreen content, with a steady output of typography driven videos like Check the Rhyme, and the official Lyric Videos. My intention is to create a presence on rising platforms such as Spotify Video, Youtube Music, Facebook 360. Sincerely, Nyle Emerson Company Reel / Personal Portfolio / Resume