Nike Inc. - Hurley Boardshorts Win Sixth Consecutive SIMA Award lyrics

Hurley has taken home its unprecedented sixth consecutive SIMA Boardshort of the Year Award, as announced at the SIMA Image Awards on Feb. 13 at The Grove in Anaheim, California. More than 800 key influencers from the surf industry were on hand as Hurley accepted the award for the Phantom Fuse 2 boardshort, which debuted in the marketplace in June 2013. "A new era for the sport of surfing is upon us," says Ryan Hurley, Creative Director for Hurley. "Innovate or die, we're just getting started." "I couldn't be happier for our athletes. We owe every achievement to their insights that set us on the right path and their validation to bring these products to market," said Bruce Moore, Hurley VP of Innovation. "I want to thank them all for their pa**ion, hard work and engagement with our design teams." The win celebrates Phantom Fuse 2, the most innovative boardshort in the industry. Featuring a neoprene-coated waistband with a reengineered support structure and Hurley's patented Phantom fabrication, Phantom Fuse 2 is the latest award-winning boardshort to come out of Hurley's Phantom Innovation platform. For more information on Hurley and the Phantom Fuse 2, please visit www.hurley.com. For all press inquiries please contact Maria Boschetti, Hurley Director of Communications, at maria_boschetti@hurley.com.