People believe with their emotions and know with the logic Signals from the unconscious mind have been downloaded Brain mechanisms of persuasion modulate memory and attitude Magnetic resonance imaging and hypnosis No control - No return Nothing to lose - Nothing to hope Abstract! Psychological immersion Virtual! Semantic elaboration Abstract! Resonance imaging Virtual! Mechanism of persuasion No control - no return Nothing to lose - nothing to hope Persuasive memory permanent image You will learn the secrets of persuasion and be hypnotically motivated to persuade others Having total control of their minds Abstract! Psychological immersion Virtual! Semantic elaboration No control - No return Nothing to lose - Nothing to hope Persuasive memory permanent image Implicit-explicit attitude Visual feedback interaction Persuasive mirror Using your reflection to improve lifestyle The mirror interface You have been brainwashed Conscious-unconscious Comuntication Persuasive memory permanent image