Matthew Weiner - Mad Men: Kodak Pitch lyrics

INT. STERLING COOPER. BOARD ROOM. DAY. DUCK leads two KODAK EXECS into the room. DUCK: Don Draper and Salvatore Romano, this is Joe Hariman and Lyn Taylor. DON and SALVATORE shake their hands. DUCK (cont'd): No Eastmans today unfortunately, they're all back in the lab. TAYLOR: It's a wonderful facility but they don't take vacations. DUCK: What do they show, slides of them working? The men all chuckle as they take their seats around the table. HARIMAN: So have you figured out a way to work the wheel into it? TAYLOR: We know it's hard because wheels aren't really seen as exciting technology even though they are the original. DON: Well, technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product. My first job, I was in-house at a fur company, and this old pro copyrighter, Greek, named Teddy. And Teddy told me the most important idea in advertising is ‘new.' It creates an itch, and you simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond with the product: nostalgia. It's delicate…but potent. (turning to the secretary in the back) Sweetheart… The lights go off and DON turns on the projector. On the screen is a picture of BOBBY and SALLY playing in a tree. DON (cont'd): Teddy told me that in Greek, ‘nostalgia' literally means ‘the pain from an old wound.' The slide changes to one of DON and BETTY at a playground, sharing a hot dog, each biting one end of it with grins on their faces. DON (cont'd): It's a twinge in your heart far more powerful than memory alone. Slide changes to BOBBY on a swing, laughing, with DON standing next to him pushing the swing, smiling. DON (cont'd): This device isn't a spaceship…it's a time machine. Slide changes to a pregnant BETTY, an enormous grin on her face, with DON's head resting on her belly, his eyes closed with a soft smile. DON (cont'd): It goes backwards…and forwards. Slide changes to BOBBY and SALLY in winter clothes. SALLY smiles and waves at the camera, BOBBY, sitting in a red wagon, squints up at it. DON (cont'd): It takes us to a place where we ache to go again. Slide changes to DON giving SALLY a ride on his shoulders. DON (cont'd): It's not called the wheel…it's called the Carousel. Slide changes to DON sleeping on the couch with SALLY lying nestled between him and the back of the couch, also asleep. BOBBY stands next to them smiling, playing with a toy. DON (cont'd): It lets us travel the way a child travels. Around and around, and back home again… Slide changes to BETTY, holding a newborn SALLY in her arms, smiling glowingly at the camera, DON beside her with his arm around her, stares at her lovingly. DON (cont'd – slightly emotional): …to a place…where we know we are loved. Slide changes to DON and BETTY on their wedding day. DON, in a white tux, carries BETTY across the threshold. DON smiles warmly at the projection, his eyes glistening. Slide changes to a page ad for The Carousel. The slideshow ends with a picture of DON and BETTY on New Year's Eve, sharing a deep and loving kiss through smiles. The projection screen goes white. HARRY, in tears, rushes out of the room. The lights come on and DON turns off the projector. HARIMAN and TAYLOR, mouths agape, turn slowly toward DUCK. DUCK: Good luck at your next meeting.