Matthew Weiner - Mad Men: Belle Jolie Pitch lyrics

INT. STERLING COOPER BOARD ROOM. NOON. KEN, DON, HUGH, ELLIOT all sit around the table, FREDDY leads the pitch, SALVATORE reveals 3 advertising visuals. FREDDY: It's as simple as E Pluribus Unum: from many, one. From many shades of lipstick, one that belongs to her. From a basket of kisses, she picks one. It makes her unique. It colors her kiss. And her kiss, well, it colors her man. Belle Jolie lipstick. FREDDY reveals the advertising campaign. Visuals include the typography “Mark Your Man”. FREDDY (cont'd): “Mark Your Man”. HUGH: I only see one lipstick in your drawing. Women want colors, lots and lots of colors. ELLIOT:"Mark Your Man”. It's pretty cute. HUGH: You like this? Well, maybe we should cut down to five shades, or one. KEN: I'm not telling you to listen to anyone, but this is a very fresh approach. DON: It's okay, Kenny. I don't think there's much else to do here but call it a day. Gentlemen, thank you for your time. DON stands, doing up his blazer and reaching to shake HUGH's hand. Camera looks up at DON, who is taking a dominant stance. HUGH: Is that all? DON retracts his hand, but remains seated. DON: You're a non-believer. Why should we waste time on Kabuki? HUGH: I don't know what that means. DON: It means that you've already tried your plan, and you're number 4. You've enlisted my expertise, and you've rejected it to go on the way you've been going. I'm not interested in that. You can understand. HUGH: I don't think your three months or however many thousands of dollars entitles you to refocus the core of our business. DON: Listen, I'm not here to tell you about Jesus. You already know about Jesus. KEN and FREDDY both look anxious at DON's reply. DON (cont'd): Either he lives in your heart, or he doesn't. Every woman wants choices, but in the end, none wants to be one of a hundred in a box. She's unique. She makes the choices, and she's chosen him. She wants to tell the world "He's mine”. He belongs to me, not you. She marks her man with her lips. He is her possession. You've given every girl that wears your lipstick the gift of total ownership. HUGH: Sit down. DON: No. Not until I know I'm not wasting my time. HUGH: Sit down.