Matthew Weiner - Mad Men: Jantzen Pitch lyrics

INT. STERLING COOPER DRAPER PRYCE. AFTERNOON. ROGER, PETE, JIM, BOB all seated, DON standing, delivering the pitch alone, standing next to a board with an advert. DON: You go to the swimming pool, you go to the beach, take off your robe, you head into the Cabana. There's no other way to slice it, you're getting undressed. JIM: Can I put my feet on this? JIM puts his feet on the table, interrupting Don. ROGER: Pretend like it's your living room. JIM: Thank you. DON: What separates a bathing suit from underwear? The cut and the print of the cloth and some sort of gentlemen's agreement. Don reveals an advert of a lady in a bikini, with the bra covered by the words “So well built, we cant show you the second floor”. DON (cont'd): So well built, we can't show you the second floor. BOB: I think that's a little suggestive. DON: Good. That's what I was going for. A wink, but it's not a leer. BOB: We don't want a wink. I think I explained our product is for modest people. DON: Modest people want to be stimulated, too. This draws them in in a way that will make your competitors seem crude and obvious. Plus, they'll be dying to see the suit. JIM: They'll be dying to see the girl. BOB: And for all we know, she's not even wearing a top. DON: You'll get them into the store. Isn't that the point? BOB: It's not wholesome. It's not (.) Did I tell you we're a family company? DON: I think I know what you're looking for. A couple of women bouncing a beach ball, little girl in front of them building a sandcastle. JIM and BOB exchange nods, DON sighs. DON (cont'd): Your competitors are gonna keep k**ing you because you're too scared of the skin that your two-piece was designed to show off. BOB: Well, it's somehow dirtier not seeing anything. DON: You need to decide what kind of company you want to be. Comfortable and dead, or risky and possibly rich. JIM: All I know is we don't want that. DON: Well, gentlemen, you were wondering what a creative agency looks like, there you have it. Hope you enjoyed looking in the window. DON turns the advert back around, and walks out of the board room. ROGER follows. ROGER: (to BOB and JIM) Give me a minute. ROGER: ( to DON) Where are you going? Control yourself. Cool off. And hopefully Campbell can talk them into hearing a few more ideas in a week or so. DON: What? No. That's not the point. DON storms back into the board room. DON: ( aggressively) Out. Get out. PETE: Don. JIM: Excuse me? DON: Get your things and get out of my office now. Come on. Let's go.