I hear it all the time from people. “I'm pa**ionate about it.” “I'm not going to quit, It's my pa**ion”. Or I hear it as advice to students and others “Follow your pa**ion”. What a bunch of BS. ”Follow Your Pa**ion” is easily the worst advice you could ever give or get. Why? Because everyone is pa**ionate about something. Usually more than 1 thing. We are born with it. There are always going to be things we love to do. That we dream about doing. That we really really want to do with our lives. Those pa**ions aren't worth a nickel. Think about all the things you have been pa**ionate about in your life. Think about all those pa**ions that you considered making a career out of or building a company around. How many were/are there? Why did you bounce from one to another? Why were you not able to make a career or business out of any of those pa**ions? Or if you have been able to have some success, what was the key to the success? Was it the pa**ion or the effort you put in to your job or company? If you really want to know where you destiny lies, look at where you apply your time. Time is the most valuable a**et you don't own. You may or may not realize it yet, but how you use or don't use your time is going to be the best indication of where your future is going to take you . Let me make this as clear as possible 1. When you work hard at something you become good at it. 2. When you become good at doing something, you will enjoy it more. 3. When you enjoy doing something, there is a very good chance you will become pa**ionate or more pa**ionate about it 4. When you are good at something, pa**ionate and work even harder to excel and be the best at it, good things happen. Don't follow your pa**ions, follow your effort. It will lead you to your pa**ions and to success, however you define it.