INT. STERLING COOPER. BOARD ROOM. AFTERNOON. PEGGY, CONNIE, HILTON COUNSEL, SMITTY all seated, DON and KURT both standing, DON leading the pitch DON: Rome, Tehran, Tokyo are magnificent destinations. And that's really been the focus of almost every campaign you've had up till now-- How to lure the american traveler abroad. What more do we need than a picture of Athens To get our hearts racing? And yet the average american experiences a level of luxury that belongs only to kings in most of the world. We're not chauvinists, We just have expectations. Heads nod around the room, CONNIE remains still. DON (cont'd): Well, now there's one word that promises the thrill of international travel With the comfort of home: "Hilton. KURT removes cover from the advertising board, revealing a poster saying: "How do you say ice water in Italian? Hilton." How do you say ice water in Italian? 'Hilton. KURT turns to the next poster, saying: "How do you say fresh towels in Farsi? Hilton." 'How do you say fresh towels in Farsi? 'Hilton. KURT turns to the next poster, saying: "How do you say hamburger in Japanese? Hilton." 'How do you say hamburger in Japanese? 'Hilton. Hilton. It's the same in every language. CONNIE: Maybe fried chicken. I don't like the sound of "hamburger" and “hilton. Besides, "hamburger" is already a foreign word. DON: We'll see. (DON laughs, smiles emerge around the room) CONNIE: It's good. Very good. It's clever, yet friendly. It draws you in. But what about the moon? DON: Excuse me? CONNIE: There's nothing about the moon. DON: Well, right now, that's not an actual destination. CONNIE: That wasn't the point. I said i wanted hilton on the moon. I couldn't have been more clear about it. DON: Well I'll admit i misunderstood that. I'm sure there's a way to fit that into this. Everyone is silent, CONNIE maintains eye contact with DON while looking disappointed, but smiles CONNIE: Well, isn't this something? I'd like to speak with don in private. COUNSEL, KURT, PEGGY and SMITTY all exit DON: This is a good campaign-- One of the best. It's modern, it's witty, it's eye-catching. It will change your business. CONNIE: Calm down. I'm going to speak very honestly with you. I don't think folks do that often. Probably scared. DON: Or they trust my work. CONNIE: You want me to just say yes to everything you do? DON: Most ad-men believe That clients are the thing that gets in the way of good work. I've never experienced that. CONNIE: You did not give me what i wanted. I'm deeply disappointed, Don. DON: This is a great campaign. CONNIE: Fine. What do you want from me? Love? Your work is good. CONNIE stands, doing up his suit bu*ton and looks down at DON. CONNIE (cont'd): But when i say i want the moon, I expect the moon.