Build Your Community - Where Are The Account Planners Of The Digital World? lyrics

What is the role of an account planner? Market Researcher: Rely on research rather than intuition alone Data an*lyst: Find a story in the data Information Centre: Getting up to date with new trends Brainstorming Facilitator: Get the brand manager and the creative team on the same page Voice of the Consumer: Think of the consumer at every stage of the communications development Media/Communications Planner: Understand the strategic role of different media, , by target and by category, and know when and how it is relevant to use them to achieve the brands objectives. Strategic Thinker/Strategy Developer: Strategies help us get to the right marketing/communications brief. Writer of the Creative Brief: The Creative Brief kick starts the creative development process. Anthropologist: Many people can tell you what ís in and what ís out of fashion, but planners should be able to tell why. The findings are used in the creative development process. Insight Miner: Mining the data, peering into nooks and crannies without losing sight of the bigger picture in order to identify a key insight that really adds value to the brand and its people.