The seed that became Black Rebel Motorcycle Club -- or B.R.M.C for short -- was planted back in 1995, when Robert Turner and Peter Hayes met while attending high school in their hometown of San Francisco. They formed a solid friendship and camaraderie based on a mutual love of U.K. early-'90s bands like Ride and the Stone Roses and a few on the successful Creation Records label (the Jesus & Mary Chain, My Bloody Valentine). They ultimately decided to put their as-yet-unnamed project on hold, and joined other bands while still attempting to keep in touch with each other; frequently they would attend each other's gigs. br /br /In 1998, after both had fled their previous groups, they rejoined, this time adding new drummer Nick Jago. (Jago, originally from England, had finished art school to move to the states in 1996). They began performing live in November 1998. Originally calling themselves the Elements -- they quickly changed it after discovering many other bands had shared the same title -- they purloined their new name from the Marlon Brando-led biker gang who stormed into that dusty California hamlet in The Wild One.br /br /By 1999, B.R.M.C. had recorded a polished 16-track demo CD which began making the rounds (they sold all 500 copies at their shows), and relocated to Los Angeles. Local Santa Monica-based KCRW (a well-known FM station who compile and release yearly Rare on Air CD compilations) jumped on the band's demo first, giving them their initial airplay, but soon interest in the band spread across the Atlantic, where BBC Sheffield even named the demo their "Record of the Week." Oasis' Noel Gallagher heard it and wanted to sign the band to his new Brother Records imprint, telling MOJO magazine that they were his favorite new band, but after inking a lucrative Warner/Chappell publishing deal, they were fielding offers from interested major and indie labels, ultimately choosing to sign in March 2000 with Virgin Records. After a short U.S. tour with the Dandy Warhols, the band entered the studio and produced a self-titled debut, B.R.M.C., which was issued in March 2001. Two years later, the trio returned with a slicker edge; Take Them On, On Your Own appeared in September 2003. They severed ties with Virgin Records eight months later. A deal with RCA surfaced within months, and the acoustic, Americana-influenced, Howl, arrived in Augist 2005. ~ Bryan Thomas, All Music Guide