Baba Brinkman - Human Capital lyrics

I been on my grind, building up my company Rap guide on the rise, somethin' to see Just like every business, it started with a vision But winnin' the competition wasn't just a solo mission No, I had schemes and revenue streams But to achieve great things you need a dream team So, I recruited England's sickest producer Mr. Simmonds with the illest sk**s on a computer We made some rap guides, reduced the nonsense In the content, it was just proof of concept Pretty soon we had a long back-catalogue With the orders comin' in, just a mad backlog Time to get some fresh blood, tap the talent pool A bunch of young rappin' brainiacs with attitude A business has to feel like a family group It's only worth as much as its human capital Human capital, it's tough to quantify But without it your business will not survive Human capital, it's tough to quantify You gotta offer people more than just a nine to five How did I get to be the master of this industry? Mr. Infomatic? Happiness delivery You gotta spread love, the top is a lonely place Peace to Zappos CEO Tony Hsieh Forget the old way, where the realm of business Was synonymous with the realm of narrow self-interest We need to reach consensus, breach defenses And seek the best of each employees' unique perspective That's a corporate policy that's worth acknowledging It's something we've been polishing since before the Holocene Humans are social primates with tribal roots We thrive in groups to survive and reproduce Which means gossip and reputation maintain The invisible fabric of status in the blame game And the praise game, two sides of the same thing Just ask Bernie Madoff if he wants a name change It's human capital, it's tough to quantify But without it your business will not survive Human capital, it's tough to quantify You gotta offer people more than just a nine to five Whatever industry you're in, whatever occupation You need to learn about the science of cooperation Don't let the insights of evolution evade you Especially human behavior, including consumer behavior Reciprocal exchanges are the most typical arrangements But individual differences change things The division of labor needs to be delegated Internally, within firms, not in the yellow pages Interns get promoted when they begin to earn And then recruit their own interns, in turn While the free market chooses between firms Usually, some banks get bankruptcy insurance That's crazy, that's when the state needs to regulate hard That is, unless you want grenades in K-Mart Fair play starts with the question: who's interested? Citizens, families, employees, businesses That's human capital, it's tough to quantify But without it your business will not survive Human capital, it's tough to quantify You gotta offer people more than just a nine to five