Cipha Sounds: We would be in clubs where not one single New York song was playing. Nothing. And I was like, "What is going on? What is this music?" I would just trade records with DJs. There'd be a couple New Yorkers there, and I'd be like, "Why y'all here?" They'd be like, "Yo, we hustling, we hustling."
So then I'd come back home and I'd give the records to Flex. I'm like, "Yo, this record. Flex, this record played, and there was a riot. We were in Jackson, Mississippi. I have no idea what this song is or who this artist is, but there was a riot. The walls were shaking." He was like, "Alright, I'll try it." Then Lil Jon started creeping in with his early records
We would try it early, and you would see the certain kids that, they hustled, they would go out of town for months and then come back. They were the only ones that knew it. And then we saw every week, it would spread a little more. Spread, spread, spread until..this was like "Bout It Bout It," "It Ain't My Fault," the Master P era. Then Lil Jon started creeping in with his early records. I saw the whole South, the takeover
SameOldShawn: I was gonna say, you saw this eight or nine year slow build, from the era you're talking about to 2005 or so, when it really broke through
CS: Yup. Then it was commercially successful. It was all underground before that. It was cool, though. It was a fun time. It was a fun era