Link schemes Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site
The following are examples of link schemes which can negatively impact a site's ranking in search results: Buying or selling links that pa** PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links Using automated programs or services to create links to your site Additionally, creating links that weren't editorially placed or vouched for by the site's owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines:
Text advertisements that pa** PageRank
Advertorials or native advertising where payment is received for articles that include links that pa** PageRank
Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress
Low-quality directory or bookmark site links
Links embedded in widgets that are distributed across various sites, for example:
Visitors to this page: 1,472
Car insurance
Widely distributed links in the footers of various sites
Forum comments with optimized links in the post or signature, for example:
Thanks, that's great info!
- Paul
Paul's pizza san diego pizza best pizza san diego
Note that PPC (pay-per-click) advertising links that don't pa** PageRank to the buyer of the ad do not violate our guidelines. You can prevent PageRank from pa**ing in several ways, such as: Adding a rel="nofollow" attribute to the tag Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it
If you see a site that is participating in link schemes intended to manipulate PageRank, let us know. We'll use your information to improve our algorithmic detection of such links