1. Argument / Rhetoric
2. Audience (Academic v. “Real World”)
3. Author / Composer
4. Camera angle (Shot composition)
5. Camera distance (Shot composition)
6. Citation / Documentation
7. CRAP Principle (Elements of…)
8. CSS (language)
9. Design (relationship to Argument)
10. Dynamic element (in web design)
11. F-Pattern v Z-Pattern reading
12. File management
13. Flattening / Rendering / Shareable file
14. Font choice
15. Form = Content
16. Host / Server
17. “Hottie Principle”
18. HTML (language)
19. Hypertext
20. Image
21. Importing v. Exporting
22. Layers / Layered / Editable file
23. Linear v. nonlinear reading
24. Link
25. Logos, Pathos, and Ethos
26. Market segmentation (relationship to Audience)
27. Materiality
28. Multimodal composition
29. Navigation
30. Print-based Writing (Conventions of…)
31. Project File / Project Folder
32. Proprietary Image Formats (.PSD, .PNG)
33. Proprietary Document Formats (.DOCX, .PAGES)
34. Proprietary Video Formats (.WLMP)
35. Proprietary Web File (.DWT)
36. Rule of Thirds (Shot Composition)
37. Scannability
38. Shot (in Video Production)
39. Shot (in Video Post-Production)
40. Static Element (in web design)
41. Supporting File
42. “Tom Cruising”
43. “Truthiness”
44. Universal Image Formats (.GIF, .JPG)
45. Universal Document Formats (.PDF)
46. Universal Video Formats (.WMV, .MOV, M4V)
47. Universal Web Formats (.HTML, .CSS)
48. Usability and Usefulness
49. Visual Appeal (relationship to Argument)
50. Web-Writing (Conventions of…)