I have been a small business owner for many years, but I only recently decided to start using social media to promote my services. Admittedly, I knew next to nothing about Instagram, other than the fact that it is a free source of advertising to potentially thousands of people. With no idea how to set up an account and, more importantly, no clue on how to attract followers to it, I started looking for books on the subject, and that's when I discovered this little gem.